This was a freelance project that involved me creating a brand and visual identity for a mobile app, which also included some animation of the icons and the logo. This was included once you opened up the app, to display the brand identity.

 

This concept was based upon the fact that this app is a health and lifestyle app that tracks your mental health, diet, sleeping and exercise patterns. I incorporated a tree with leaves as I thought that the symbol of these things indicated the idea of growing and bettering clients to ultimately obtain healthier habits and a ‘better life’.

 

It uses the same colours (green and navy blue) for the icons and the logo. These are simple designs with rounded edged shapes to create a common thread with each icon. These icons also utilize the leaf from the logo to help tie into the identity of the app.