'Olympic Games'
Social Media Campaign
This was a personal project I challenged myself with using existing branding to design my own unique concepts. These concepts were inspired by NSWIS minimalistic yet refined approach to their designs on their social media platforms.
'Olympic Games'
Social Media Campaign
This was a personal project I challenged myself with using existing branding to design my own unique concepts. These concepts were inspired by NSWIS minimalistic yet refined approach to their designs on their social media platforms.
Blue Light Card
Blue Light Card provides those in the NHS, emergency services, social care sector, and armed forces with discounts online and in-store. Blue Light Card also works with small and large companies across the UK and Australia to get involved in supporting the Blue Light community through exclusive offers and discounts on a range of brands. These are handpicked, really useful offers, providing a wide choice of discounts on products, services, and activities.
This summer campaign aims to empower the Blue Light community, promoting inclusiveness and empowering women who work in the community by letting their "blue light shine.” Sharing and promoting their stories online is one way we could help do that. The primary focus of the ‘Let Your Blue Light Shine” campaign aims to promote and empower women from any background to share their stories of bravery, dedication, and self-sacrifice. Secondary to that, the campaign also seeks to increase BLC brand awareness within the Australian market and build a newfound trust that if successful will:
• Improve engagement with existing members
• Increase member spend
• Reach new members
• Increase Partnership engagement
​SOCIAL APPLICATION: WEB
Sales promotions with a summer theme to promote discounts and additional offers.
E-SHOT MARKETING: WEB
Sales promotions with a summer theme to promote discounts and additional offers.
LANDING PAGE: WEB & MOBILE APPLICATION
WEB: Displays the details (WHAT/WHY/WHO/THE AIM) of the campaign, demonstrating a strong message of empowerment that is encouraged by BLC.
MOBILE: Social proofing by sharing stories with a call to action and prompting them to use the hashtag. Email subscriptions available to non-members, reminding potential customers of these limited-time offers which will hopefully prompt them to sign up.
